Digital Blackout.

Copywriter: Brooke Hirsch

Art Director: Charlotte Shea

Brand: Volvo

Problem: The climate crisis raises the focus on planetary safety.  

Insight: The average person doesn’t realize the environmental impact of digital presence. All digital content, especially digital advertising, releases carbon into the atmosphere.

Solution: Do something radical. Cut Volvo’s production of digital ads for a year. Release a minimally designed, low-carbon app that helps people track their own digital carbon footprint.